Web Audio/Video
Why incorporate Audio and/or Video on your site?
At BIC Marketing, we believe that real people relate to real people, not to graphics and animations.
A Website Without Video is Like......
Information Without Knowledge
Just because you're in business doesn't mean you've got to be boring. And just because you dump a lot of facts and figures and bulleted points onto your web pages doesn't mean you're making a convincing argument for anyone to buy your stuff.
Web audiences demand more. If you won't give it to them, you can be sure someone else will, like maybe your competition.
Television Without Sound
You're watching your favorite TV show, say the popular CSI, the Vegas one not Miami, and the phone rings. It's your mother. You turn the TV sound down so you can hear her but you're still watching the show. You love your Mom but Grissom has just discovered a killer clue and you need to know what is going on, but your Mom is carrying on about something that is totally meaningless to you..... Frustrating. No audio, no information.
Does your website have the same effect as watching TV without the sound? It's there, people visit, but they leave without getting your message that's contained in those 1250 words you've written to please the search engines describing your business or product. Time to add a little Life to your presentation in the form of a Web-video that captures their attention and tells your story out loud. People will remain, watch and pay attention to an informative video but are hard pressed to read pages of boring text.
The Web is evolving into the go-to vehicle for presenting video commercial presentations at a cost that is sustainable by any serious business. As more and more companies begin to use the Web venue as a multimedia presentation platform, those that learn how to use the medium properly by constructing compelling, memorable story-based messages that appeal to their audiences on an emotional level will benefit the most.
The following types of audio and video web presentations can be used to deliver a variety of material:
- Web-commercials and Email Campaigns
- Special Promotions and Product Offerings
- Product Descriptions and Overviews
- Testimonials and Reviews
- How To Instructions and Tutorials
- Frequently Asked Questions and Q&A's
- Expert Lectures, Analysis and Opinion
- Background and History
- Personality, Staff, and Business Profiles
- Have a personal host introduce your website to numerous visitors
- Use the model to explain your company's products and/or services.
- Use our model to as a guide to help direct your visitors attention to anything you want.
- Increase your sales!
- Impress your clients and other visitors of your website!
Note about using our professional spokespersons:
The choice of presenter is critical, which brings me to the point of using the company president or sales manager as spokesperson - Forget It! It's a bad idea, very bad idea. First of all your sales manager will probably be working for the competition in near future and other than the president's spouse, no one really wants to listen to, or look at him or her let alone be convinced of anything they have to say. Remember the Daimler Chrysler commercial for example.
On average, a visitor spends no more than 30 seconds browsing a website. If you don't catch their attention within the time span, your sales potential will decrease dramatically.
We all have something we want to sell: a product, a service, a plan, an idea, or even ourselves. And anyone who has ever run a sales department will tell you the best way to sell is through human interaction and the best way to emulate that on a website is with Web-Audio and video that uses Sensory and Experience Design techniques to deliver the message.
Continue on to our 'How it works' page to learn more great information about our cutting edge online video service.
Sample Live Model video presentation
Sample audio presentation.
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Media Production 
