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BIC Marketing Web Site Design

Web Design Services

We believe in designing applications, systems and professional solutions that will work within your budget. Our sites are designed for cross browser compatibility including IE 7.0, Firefox 2, Opera, and other browsers using a combination of images, flash, java scripts, html, php, pl & cgi scripts, cascading style sheets (css) in conjunction with databases. Each site design is unique unless the client prefers to use a pre-made template. We do NOT design using Microsoft products or provide hosting on Microsoft servers. Hosting is provided on Unix Apache Web Servers..

Our web design services and products vary from a simple affordable 5 page Personal web design starting at $250 to Business advanced ecommerce shopping cart solutions with custom php programming, mysql/postgresql data bases, CMS and everything in between. We will work with your ideas, business model and goals to find the solution that is just right for you and your company. Our design team personnel have been building private and commercial web sites for over 10 years and are knowledgeable on new technologies and current WC3 compliance.

Before I get into telling you what we can do for you and why you should choose BIC Marketing as your design company, there are a few things you should know about web sites and web design. Creating a web presence is a lot like cooking up a savory meal. But, what if you're a lousy cook?  The good news is, you don't have to be a connoisseur if you know the recipe.

Recipe for Building a Web Presents

Are you looking to create a web presents for you or your company?  Follow me into my kitchen and let's take a look at our six phases of a successful web design project.

PHASE ONE - "Deciding On The Recipe"

Phase One begins with a blank notepad and ends with an assortment of ideas, notes, lists, goals and an outline of your site's structure.  From this should evolve an overall site concept, your site's objectives, major content areas, and a detailed plan for the site from start to completion. Take a cruise around the web and view some of your competions sites. Take notes of ideas you like and and dislike.

I've seen too many people wait to prepare a marketing plan after their site is up and running.  This is the "What do I do Now Syndrome" that cripples many web projects so determine NOW not to fall into it.  Formulate the initial and ongoing marketing plans for your site to both your warm market (your current customers or people you know) and your cold market (for example, search engine strategy, reciprocal links, etc.). Otherwise, regardless of how wonderful your site is, be prepared to be the best-kept secret on the internet!

Also, secure a domain name (we can do this for you), set up a hosting account (with BIC Marketing), and set up email addresses with your new domain name.  There's nothing more unprofessional than to require a customer or client to contact you at a Free throw-a way Account such as 'Hot mail, MSN, Yahoo, AOL, Gmail etc. If your domain is hosted with us, you will receive from 20 to 150 pop email accounts depending on the plan you choose. Feel free to contact our design company with any questions you have and we'll be glad to help you and make any recommendations.  Now, on to PHASE TWO.

PHASE TWO - "Gathering the Ingredients"

During Phase Two, you will work with your design company (BIC Marketing), to gather all the existing information (text, images, brochures, prices, logos, booklets, etc.) required for the site. Our suggestion is to place all of this information in one folder and be ready to supply it to us.  Many images and text can be attached to emails and sent to us.  Other material will need to be sent in hard copy or faxed.

Often during this phase, any required new material is written or edited for publishing to the site and new images are sought out or created.  The blueprints of the site will begin to take shape as the framework of the pages are constructed.  At this point, our web site design company will publish your site to your new hosting account.  You'll see the basic framework of the site minus all the details and be able to provide feedback prior to the heavy detail work in PHASE THREE. Special note: Do Not use anyone else's copyrighted material on your site without written permission!

PHASE THREE - "Mixing the Ingredients"

Phase Three includes all the coding, php scripts, css files, and page construction details as well as the initial testing of the site.  This is often the longest phase...... text is edited, fonts are chosen, graphics are sized and "tweaked," colors are tested for web viewing, special code is written, etc.  Once all the details have been added to your web page, your site will be reloaded to your domain for your viewing and feedback.

PHASE FOUR - "Putting it in the Oven"

This phase is very important since it allows time for checking the entire site for bugs, bad links, and any other possible problems prior to officially launching the site.  This includes testing of your site on a variety of web browsers (not everyone uses IE and others are much better) for proper viewing, navigation, layout, and correct links. At this time, you will need to take a final, discerning look at your web pages, and make the final series of corrections to you pages. We will NOT complete this phase until everything meets your specifications,

PHASE FIVE - "Serving it Up"

Now that your site has been fine-tuned, you're ready to officially ring the dinner bell and launch the site.  Any promotion and public relations strategy you decided on in PHASE ONE will begin at this time.

Once launched, the best way to "Ring the Dinner Bell" is to immediately have us register your site with the internet search engines.  Listing your web site the RIGHT way with the most popular search engines is extremely important to its success. Our design team will work with you to develop the very best site title, description, keywords and key phrased that will give you the best initial position in the search engines.  Now the work begins...

PHASE SIX and BEYOND - "Extra Helpings"

Okay, let's review.  You've selected your recipe, gathered your ingredients, mixed them up, tossed it into the oven, and served it up!  Do you think your finished?  Actually, you've only just begun!  Now, like a marketing savvy restaurant, it's time to get people coming back for more. Here are Two important considerations for your site at this stage.

ONE - Now that you've launched and registered your site, how will you get people to visit you again and again?  Remember the ongoing marketing plan you prepared in Phase One?  This is where it really begins.

TWO - Spend some time answering these important questions.  How often will I need to update my content?  Will I need to add additional pages as my business expands?  Who will be responsible for answering emails about the site and handling the general maintenance of my pages and links? What about staying current with new Internet applications as they arise? Who will manage my ongoing search engine strategy?  All of these can be solved with an ongoing updating, maintenance, and marketing program that can be customized by BIC Marketing to suite your needs.

If your site is to be a long term success with a steady stream of new visitors and repeat visitors, I guarantee it will demand aggressive marketing and monitoring as well as consistent care. Sites with missing images, dead links, and "Stale" content, simply don't get visited again. Our web design company can provide a basic updating and maintenance plan that will put us in charge of caring for your web site. A more extensive plan can provide all the above plus input on what to consider to keep your site fresh and keep people coming back regularly.  We can even help you develop and deliver a monthly newsletter or e-zine to subscribers to keep them informed of new site material and other happenings on your site. RSS feed syndication is another option as well as a site blog, audio/video presentations and more.  

I hope my "Recipe" has been helpful to you and I look forward to hearing from you.

Don Barrett  
Webmaster/Lead Programmer
BIC Marketing

What we can do for you.

Web Site Design...

  • Personal Web Site design services to help you understand the intricacies of web site development. Remember, a web site is an extension of your business just like adding an addition to your brick and mortar store. View a sample list of questions that we will ask you to help us determine your needs for your current or future web site.
  • Advanced Web Store, Ecommerce development via Pay Pal, X-Cart and OSCommerce software.  We can integrate either into your existing web site, a web site we have created or simply use the default software look.
  • Specialty Vehicle/Equipment Site Designs whether for automotive, boating, campers, motorcycle, construction equipment, farm equipment and more using custom php dealer software.
  • Custom PHP & Mysql Database Design
  • PHP software customization
  • Linking strategy.  The best way to get quality traffic to your web site is by having a link to your web site displayed on other related web sites. Getting quality links, like SEO, is an on going task and requires constant attention.  Search engines, Google in particular, rank web site importance by content, structure and link relevance. If you link to the wrong site, you could be banned and dropped from search engines. Our design staff will educate you on linking to sites and optionally can maintain your linking system.
  • Search Engine Optimization. SEO is a very important part of your site promotion strategy along with links and other media promotion. People must now learn that your site exists and one way to do this is to be ranked high in search engines for certain 'Keywords".  We will get your new site initially listed in the search engines however, we do not guarantee a top placement. 
  • Optional Site maintenance and updates if you do not have IT trained personnel on your staff to keep your site updated and current..

NOTE: Web design prices are generated on a case by case basis dependant upon customer needs. Submit our contact form for further information. Read our Sample Question List to Review the questions we will ask you.

 


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